Kanye has proven time and time again that he is restless when it comes to fashion. The man received a lot of criticism when he first went full storm into fashion. He has had ventures that has failed and cost him millions, but this deal is definitely up there in terms of success !
The new deal is the biggest deal in history between a sportswear company and a non-athlete. It gives Kanye the ability to go full Yeezus and take control of a brand that will produce a whole new range of activewear, including footwear. Products will be sold in retail shops overseen by Kanye himself.
Kanye has great influence and reach, it's unquestionable. Kanye wanted to be the Creative Director for Hermes but never landed the role. He is still facing a lot of barriers when it comes to fashion power houses. But one thing for sure is that Mr. West made history with this deal ! You will have a greater chance of getting any Yeezy product due to this deal !!!