PUMA has officially announced The Weeknd as a new creative collaborator and Global Brand ambassador.
The Weeknd will be the headliner for PUMA's "Run the Streets" campaign. He will be debuting PUMA's newer products such as the IGNITE evoKNIT and Evo apparel.
In addition to the partnership, there will be a collection with sneakers and apparel designed by the Weeknd, destined for release in 2017.
Stay tuned to Hot Crate Shop as more details come up!