Pusha T and adidas is ready to push out the adidas EQT Boost King Push in greyscale real soon.
To commemorate the third drop of the King Push EQT, Ari Marcopoulus explained his creative process in profiling Pusha:
“I wanted to do something simple and authentic but unique. The process of shooting 8×10 photography is analog. What’s great about it is that you become very focused. It’s slow as opposed to smaller cameras where you can take many photos and choose later. 8×10 is very much editing on the spot. It forces the subject and photographer to collaborate and seize the moments that are most essential to the story. It really becomes a collaboration between subject and photographer. It takes concentration from both and that often results into an image unlike any other. It’s a zen-like experience.”
The upcoming drop features a full greyscale upper with Boost cushioning finished in white.
adidas EQT Boost “King Push”
December 3, 2016